Fox to air delayed lingerie ad with busty models
April 23, 2010 by admin
Filed under Plus Size Lingerie
NEW YORK (Adweek) – Lane Bryant’s controversial new lingerie ad, featuring busty, plus-sized models, will finally air on Fox next Wednesday, during the closing minutes of the 9 p.m. edition of “American Idol.”
The women’s clothing manufacturer had claimed both Fox and ABC objected to the commercial’s content.
Though the commercial will now air on “Idol,” both client and media still seem peeved. Lane Bryant has accused the networks of bias against large-size women and their cleavages — and the networks have denied such claims, accusing Lane Bryant of trying to milk a non-tale for publicity purposes.
Lane Bryant took its battle to the blogosphere Tuesday with a rather testy entry on its Inside Curve venue, lambasting Fox and ABC for resisting efforts to place the ad in shows including “Dancing With the Stars” and “Idol.”
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